About

Built by an operator, not a brochure

Founding Sales Hire exists because most founders make their first sales hire with no playbook — and pay for it in lost quarters.

Ash Takher

Ash was VP Sales at Optimizely and a sales leader at TikTok. He's hired, built and run sales teams from early seats through to scale — and seen what goes wrong when the first hire is rushed.

He's now an operator-turned-recruiter, working with tech and AI founders on the decision that shapes their go-to-market more than any other: who sells first.

Why this toolkit

Founders don't need another "10 tips" post. They need a yes/no on timing, a scorecard, an interview loop and a sane comp shape. That's what's here, free to use.

Built by Ash Takher — operator behind Tipped Recruitment.

30-minute call

Want a second pair of eyes on the seat?

Book a hiring diagnosis with Ash. You'll leave with a clear call on timing, seat type and comp shape — whether or not you hire through us.

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